With 2017’s predicted holiday shopping trends leaning toward online buying over brick-and-mortar purchases, consumers and vendors alike face challenges with the ever-present issue of data security, according to U.S. payment processing and technology provider Vantiv.
The Cincinnati-based company stated that not only will 38 percent of all shoppers increase their online shopping this year, but also that Millennials are expected to make over 50 percent of their purchases online.
This year’s holiday season may reflect a major shift to the convenience of electronic transactions, but it comes at a price. Vantiv says 72 percent of shoppers will monitor credit/debit statements closely; 68 percent will shop only well-known sites; and 56 percent intend to implement instant alerts for all purchases for their peace of mind.
For businesses of all sizes, small adjustments can make a difference — whether by improving on customer service or carefully clarifying a message calculated to increase consumer trust and dissuade dishonesty.
To ward off would-be hackers, commercial enterprises can take specific steps: for example, featuring prominent security warnings on the company’s website alongside merchandise and ordering options; encrypting data and taking all precautionary measures; limiting remote server access; and regularly running diagnostics to turn up any unusual website activity.
With special measures in place, retailers — and e-tailers — can anticipate the prospect of a safer, more secure holiday season.
As Vantiv states, “Employing the best security measures will help ensure that your websites experience no ‘silent nights.’”